Monitoring the performance of an e-commerce site is very important, monitoring allows you to know how the site is performing as well as the opportunity to identify and clear any probable error. Your customers will be able to browse through all your products and checkout smoothly. Going about the monitoring process in an efficient manner can be a little challenging, especially is you are not experienced. Below are some of the things to check to ensure you do a great job.
It is vital to ensure that your site is always available to your clients or customers. Even a single minute of downtime can lead to significant losses. In addition to the revenue that you lose, you might also discourage customers from ever visiting the site again and damage your e-commerce credibility permanently. You can easily monitor the downtime metrics and control them as required to avoid or minimize the downtime.
Response time refers to the amount of time the surfer has to wait for content to appear on his browser window after clicking on a URL. It has been proven that a majority of people will not have enough patience to for long and are likely to shift to other sites if the response time is long. To control the response time, you have to determine the exact metrics to monitor and use the data generated from monitoring to minimize the response time appropriately.
The time taken between clicking on a URL and the page fully loading comprises of response time and download time. Download take more of that time and is usually responsible for slow pages. This means that you have to consider download times as well when monitoring your website. You can take the appropriate actions to ensure that pages load within tolerable time frames.
Broken links can undermine the credibility of your site. Given that nearly all e-commerce sites have links, it is of utmost importance to ensure that the links do not return blank pages or error messages. This concerns both internal and external links. Many reasons can cause links to break, meaning that continuous monitoring is necessary to ensure good site performance. Given that it is one of the simplest control processes, it should not be a reason to inconvenience your customers.